Associate Director, SEO & Agency Growth · Cambridge, MA
Nick
Nick
Valiton
Scaling organic growth at the intersection of search, content, and AI — for brands that want to be found, and remembered.
Scaling organic growth at the intersection of search, content, and AI — for brands that want to be found, and remembered.
About
I'm a search marketer with 6+ years of experience helping enterprise clients and growing brands earn visibility in an increasingly AI-driven search landscape. My work sits at the crossroads of strategy, content, and data — translating complex signals into clear paths to growth.
Currently serving as Associate Director of SEO & Agency Growth at Synapse SEM in Boston, where I partner with the agency founder to drive new business across SEO, PPC, and Social — while leading a team of analysts and directing strategy for 12+ clients. I've also written two industry eBooks on the role of AI in SEO — because understanding what's changing matters as much as executing on it.
Outside of work, I volunteer on the Executive Board of the Heart of New England Council, Scouting America, and spend time on the things that keep me grounded: lighthouse photography, bonsai, golf, and building for the web.
Experience
Promoted to lead SEO & AI Search strategy and agency growth, partnering directly with the founder to drive revenue and sign new clients across SEO, AEO, PPC, and Social. Direct SEO & AI Search strategy for 12+ clients, leading a team of 6 analysts. Improved client page 1 rankings by 108% YoY. Developed a YouTube SEO service driving $8k+ in incremental MRR. Built and standardized Looker Studio reporting dashboards across SEO, PPC, and AI Search. Authored two eBooks on AI in SEO and rolled out integrated AI/SEO services with an average +25% revenue upsell.
Executive Board Member and Alumni Association Chair. Leading strategic marketing and internal communications for central Massachusetts Scouting programs. Managing a 5-member committee executing cross-channel campaigns targeting 10% YoY membership growth.
Led SEO strategy and audits for 3+ enterprise clients. Secured $200k in agency revenue by developing an SEO scope proposal for a global vitamin brand. Selected to represent the agency in the 2022 Institute of Advanced Advertising Studies Program.
Featured Project
Side Project · Ongoing
A passion project born from years of photographing New England lighthouses. I built and manage lighthousenewengland.com — a resource for lighthouse history, photography, and travel across the six-state region. Equal parts hobby and proof of concept for the SEO and content principles I apply professionally.
Visit the site ↗
Contact
Whether you have a project in mind, a question about SEO, or just want to connect.